NuVoodoo Media Services has announced that it is offering a free webinar on demand this week, sharing the latest findings of its ongoing nationwide study to track concern about COVID-19 and its implications for radio station programming and operations.
Since March 9th, NuVoodoo has fielded daily nationwide samples of at least 2,000 respondents among Persons 16-54. The webinar, “Covering and Recovering from COVID-19: Practical Steps to Help Your Listeners & Your Station Through the Pandemic & Beyond”, will share data captured as recently as May 17th and is a follow-up to NuVoodoo’s April webinar, Covering and Recovering from COVID 19. The new webinar is available on demand now at: www.NuVoodoo.com/webinars.
Leigh Jacobs, EVP, Research Analysis, NuVoodoo Media Services, and Mike O’Connor, EVP, Marketing, NuVoodoo Media Services, break down the new data by region and share other results that can guide radio programming and content choices when covering and recovering from COVID-19. The updated webinar may be viewed at: www.NuVoodoo.com/webinars.
Overall, according to data collected this past week, Americans remain extremely cautious about returning to normal, with 45% in NuVoodoo’s sample still extremely concerned about COVID-19 despite government attempts to “reopen.”
Not coincidentally, a majority of radio listeners want stations to cover COVID-19 in their local communities, with at-least hourly updates in demand even on music stations.
Mike O’Connor, EVP, Marketing, NuVoodoo Media Services noted: “In addition to serving our programming clients with fresh listener data, we wanted to make the content of this new webinar valuable to the folks with perhaps the toughest job in our industry right now - radio account executives. So, we broke down the types of radio ads likely to deliver a positive client brand image and encourage consumers to spend with them. We also uncovered slogans to avoid that have become overused and cliché.”
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