Nielsen Holdings plc has announced the filing of an initial Form 10 Registration Statement with the U.S. Securities and Exchange Commission in connection with the Company's proposed separation of the Nielsen Global Connect business into an independent, publicly traded company. The filing represents a significant milestone in the process of completing the separation, which the Company anticipates effecting in the first quarter of 2021, subject to certain conditions.
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| David Kenny |
As previously announced, the proposed separation of the Nielsen Global Connect business would be structured as a distribution to Nielsen shareholders of 100% of the shares of a new entity holding the Nielsen Global Connect business. The distribution will generally be intended to qualify as tax-free to Nielsen shareholders for U.S. federal income tax purposes. Upon completion of the transaction, record holders of Nielsen common stock would continue to maintain their current ownership interest in both the Nielsen Global Media business through their existing Nielsen holdings and the Nielsen Global Connect business in the form of shares of the new standalone company.
Nielsen Global Connect has the most comprehensive understanding of the world's consumers and a global presence in over 100 countries spanning more than 90% of the world's population. It delivers trusted data, advanced solutions and essential insights to manufacturers and retailers, enabling them to make critical marketing and merchandising decisions. Nielsen invented the concept of market share 95 years ago and builds upon that industry-defining innovation every day.
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| David Rawlinson |
David Kenny, Chief Executive Officer, commented, "Our filing today is an important step in the process to create two independent, leading companies executing distinct growth strategies. The separation will position each of the businesses to better leverage their unique competitive advantages and serve distinct end markets, while ensuring that they are best positioned to realize their full value."
David Rawlinson, Chief Executive Officer, Nielsen Global Connect, added, "As a standalone company, Nielsen Global Connect will create and define the next century of consumer and market measurement. Anticipating the dynamic and increasingly digital needs of the retail and consumer goods industry has never been more important, and only Nielsen Global Connect has the depth and breadth of knowledge to lead the way."
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