SiriusXM Radio: To Launch 'Sway Fest 2019'

Sway Calloway

Oakland, CA native Sway Calloway returns to his roots on October 18 for the first ever 'Sway Fest 2019,' which will bring together celebrities, local leaders and special guests in a celebration of hip-hop, community and culture, to be broadcast on SiriusXM.

The four-hour special will air live from the streets of Oakland, outside Pandora headquarters, beginning at 9am PT on SiriusXM's Sway in the Morning on Eminem's Shade 45 (ch. 45).

Calloway's celebrity friends, performers, local activists and community leaders will gather on Franklin Street between 21st and 22nd streets from 9am PT to 1pm PT in Oakland for performances and conversations on music, arts and the Oakland community.  This Sway-hosted block party is also a way for our Oakland-based SiriusXM and Pandora employees to celebrate the combining of SiriusXM and Pandora.

In advance of 'Sway Fest 2019,' Sway will unveil his own Pandora Story, offering his commentary to a playlist of tracks that shaped him while growing up in Oakland and beyond. While SiriusXM subscribers can tune in live the day of the event, local residents are encouraged to attend this free event to hear live music, meet community and business leaders as they weigh in on important community issues, and celebrate music and culture.

"Sway Fest 2019' is a celebration of an amazing community of people that make up the Bay Area," said Calloway. "I'm looking forward to returning to my hometown and shedding a light on the diversity, culture, uniqueness and magic that makes Oakland an amazing place."

"Sway Calloway has been an integral part of the rise of SiriusXM over the years," said Scott Greenstein, President and Chief Content Officer, SiriusXM.  "We want to celebrate Sway's national accomplishments in Oakland, a place he has so much passion for, and which also serves as the home base of Pandora, which is now fully integrated with SiriusXM."