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Monday, July 22, 2019
Cumulus Won't Air Blair Garner Interview With Pete Buttigieg
Longtime country radio host Blair Garner knows that listeners tune into his show for the music and celebrity guests, so after he booked an interview with Democratic presidential candidate Pete Buttigieg last week, he sent a letter in advance to his affiliate stations, reports The Washington Post.
“It is not, in any way shape or form, my intention for our show to become political,” wrote Garner, who was surprised when campaign staff reached out to him with an interview request while Buttigieg was in Nashville for a fundraiser. “But because someone clearly saw the value of our listeners, I felt secure in affording him this opportunity.”
The overnight Blair Garner Show is syndicated by Westwood One, a division of Cumulus Media. The show airs on over 150 affiliates nationwide.
Garner, who has worked in country radio for three decades, was well aware that politics is a sensitive issue for many listeners — particularly in the country music industry, where the strategy is typically to stay as apolitical as possible. He further wrote that Buttigieg would be two short segments in the first hour of the show and that the full audio would be online. And if stations preferred not to air any of it, his producers would provide alternate programming for those breaks.
However, those precautions were soon moot. A couple days after the South Bend, Ind., mayor appeared in the studio for a wide-ranging interview, Garner heard from his bosses at his parent company, Cumulus Media: The segments were being cut completely from his show. They granted him permission to post the full interview on his SoundCloud account, but it was not allowed on the radio.
In a statement, a representative for Cumulus Media said the company decided not to air the interview because it is a broadcaster subject to the FCC’s “equal time rule,” where stations and networks have to offer airtime to all candidates.
"Cumulus Nashville's programming managers made the decision not to air Blair Garner's pre-recorded interview with Mayor Pete Buttigieg because of the large number of political candidates currently in this race,” the statement read. “The decision was made by local programming management based solely on concerns related to the application of the FCC’s Equal Time Rule. The effects of the FCC’s Equal Time Rule are widely understood and considered whenever these types of issues arise.”
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