Cumulus, WWOne Extend Contract For Bruce Gilbert As SVP/Sports

Cumulus Media announces that it has entered into a multi-year contract extension with sports programming executive Bruce Gilbert as Senior Vice President, Sports, for Cumulus and Westwood One.

Gilbert leads the curation, development and execution of all sports content initiatives and oversees the strategic direction of Cumulus Media’s owned and operated sports stations. He joined Cumulus Media and Westwood One in 2015 from FOX Sports Radio/iHeartMedia, where he was previously Senior Vice President of Sports Operations.

Bruce Gilbert

Mike McVay, Executive Vice President, Content & Programming, Cumulus Media and Westwood One, said: “Bruce Gilbert is one of sports broadcasting’s pre-eminent programming and management executives, and his leadership and strategic direction have been instrumental to the success of our industry-leading sports division. We are excited to continue this partnership with Bruce.”

Suzanne Grimes, Executive Vice President, Marketing, Cumulus Media, and President, Westwood One, said: “Sports programming is one of our crown jewels, and Bruce has taken this key vertical to the next level by elevating our relationships with radio stations, advertising clients, and our league partners. We look forward to achieving new heights together in the years ahead.”

Gilbert said: “I am so fortunate to be a part of the incredible Westwood One sports portfolio and to get to interact with the many outstanding Cumulus sports brands. Our partners, talent, producers, podcasters, anchors, and analysts are all dedicated to capturing, celebrating, debating and discussing sports across our great radio stations and our Westwood One affiliate stations. I want to thank Mike McVay, Suzanne Grimes, and Charles Steinhauer for supporting our efforts to serve sports fans and giving us the platform to elevate the brands of our many valuable advertising partners.”