In a posting on the station's website, WCBS Director of News and Programming Tim Scheld says the new look and feel are part of the radio station’s strategy to build an identity for the next 50 years.
WCBS Newsradio 880 today unveiled a new set of on-air sound built around a news “anthem” fashioned by a team from world-renowned music production firm Man Made Music. Founder and Creative “genius” Joel Beckerman says he jumped at the chance of working with the team at Newsradio 880. “The fact that you guys have this incredible heritage -- to me that’s always what WCBS has stood for. We really wanted to get it right. It was incredibly important for us to get it right.”
“We didn’t want the traditional, in-your-face, self-important news music,” said WCBS Assistant Program Director Alex Silverman. “We wanted a sound that was going to communicate that we are a trusted friend.”
What WCBS got was an anthem filled with energy, percussion, and the passion with which the news is delivered on New York’s iconic news radio station.Last November, Entercom took over CBS’s stable of radio stations including WCBS Newsradio 880 in New York.
In 2018, the management team under Scheld and Silverman began making changes to allow WCBS to better compete in the digital and mobile age. Creating a fresh new visual identity was part of the strategy. Working with the Entercom marketing team headed by Entercom Chief Marketing Officer Ruth Gaviria, the station developed a new logo and began positioning the station as “More Than Just the Headlines.”
WCBS Newsradio 880 was honored with the 2017 Marconi Award from the National Association of Broadcasters as “Legendary Station of the Year.”
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