Fox News is releasing a new ad campaign with the tagline, "Real News. Real Honest Opinion."
By featuring its prominent hosts like Sean Hannity and Tucker Carlson along with journalists Chris Wallace and Martha MacCallum, Fox News is looking to reinforce its dominance as the most-watched cable channel.
AdAge reports it's also the chance for Jack Abernethy, co-president of the channel and a Fox News veteran, and his revamped leadership team, which includes programming chief Suzanne Scott and Jay Wallace, president of news, to put a fresh stamp on Fox News. Scott and Wallace were promoted last May following the departure of Bill Shine, who had been co-president with Abernethy, during a period of turmoil at the network that also saw chairman Roger Ailes and top host Bill O'Reilly exit after the revelation of sexual harassment allegations.
Since then, much of Fox's lineup has changed, with Laura Ingraham tapped to anchor the 10 p.m. hour and Carlson occupying O'Reilly's old 8 p.m. slot. Two new shows have also joined the daytime lineup, one hosted by Harris Faulkner and another by Dana Perino. In early and late hours, "Fox & Friends First" has expanded to 4 a.m. to 6 a.m. from 5 a.m. to 6 a.m. while "Fox News at Night With Shannon Bream" now occupies the 11 p.m. hour.
Fox News is the latest news organization to debut a marketing campaign in recent months.
CNN began its "Facts First" campaign in October, pushing back against President Donald Trump and others who call it a purveyor of "fake news."
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