Media Companies Among Most Polarizing Brands

From award shows to soda commercials, politics is increasingly seeping into most facets of American culture.

As a result, brands that were once dutifully neutral have taken bold stands, and others have been involuntarily dragged into controversy.

Morning Consult used a wealth of consumer tracking data – 336,370 survey interviews in the last three months – to determine which brands are the most politically divisive.