Louisville Radio: Alpha Stations Raise $131K+

Alpha Media, Louisville, KY hosted a two-day radiothon in support of Norton Children’s Hospital on November 16th and 17th. Louisville stations; WXMA, WDJX, WGZB, WMJM, and WGHL, raised $131,586 and shared heartfelt stories of patients and families impacted by the hospital while taking donations from listeners through the Horseshoe Southern Indiana phone bank.
In conjunction with the radiothon, the 2017 Festival of Trees & Lights, Norton Children’s Hospitals Home and BMW raffle, and Snow Ball, the community has pledged nearly $1 million to the hospital over the past week.

Alpha Media, Louisville Market Manager, Bill Gentry commented on the announcement, “Norton Children’s Hospital is an integral part of this community and we are proud to partner with them. The entire Alpha Media staff, once again went above and beyond all expectations and helped deliver some outstanding results.”

“We’re so grateful to everyone for their support of the radiothon and Norton Children’s Hospital! Alpha Media is so happy to be a part of a community that truly cares about kids,” remarked Ben Davis, Alpha Media, Louisville Operations Manager.

The radiothon helps the hospital purchase new technology and equipment, expand patient care and develop life-saving research for more than 170,000 children every year. The broadcast, held in partnership with the Children’s Miracle Network, has helped raise nearly $2 million over the years and is one of the largest radiothons in the country.