New Haven Radio: Connoisseur Launches Alternative 102-3

Connoisseur Media today is launching Alternative Mod 102.3 in New Haven, CT, on W272DO FM (via WPLR 99.1 FM HD2).

The new format features artists such as Mumford & Sons, The Lumineers, Arcade Fire, Twenty One Pilots, Coldplay, Bastille, The Killers, Imagine Dragons and Florence & The Machine, among others. Connoisseur made the decision to Alternative to the new dial position after a music study showed a clear void for the format.

“Mod 102.3” will hit the airwaves Monday, September 18 at 10:23am. The station will serve the New Haven metropolitan area with a focus on New Haven, West Haven, East Haven, Hamden, Bethany, and Woodbridge.

Connoisseur Connecticut OM Keith Dakin will program “Mod 102.3.” Dakin’s history is rich in Alternative music having programmed the former WFNX in Boston. Ed Oliveira and Christian Turnquist will be the main personalities on the station. Tristan Haller will point all of the marketing for Mod.

“Choosing the Indie/Alternative format for 102.3 was an obvious choice because New Haven clearly wants a station focused on the last ten years of alternative music. Our team understands, lives, and supports the New Haven community. Moreover, this team has a deep passion for alternative music with years of combined experience in the format,” said General Manager Kristin Okesson.

W272DO 102.3 FM (250 Watts)

Regional Operations Manager Keith Dakin explained, “There is so much music out there that people are streaming, going to see live, and buzzing about that isn’t on the radio. Mod 102.3 will fill that void. Alternative/Indie music didn’t die in 1997,” Dakin continued. “It is alive and well and being ignored in New Haven. We are extremely excited to have Mod give these sounds to that audience.”