W.Palm Beach Radio: WMEN Rebrands As 640 The Hurricane

Alpha Media, West Palm Beach changed WMEN 640 AM has rebranded from Fox Sports 640 to 640 The Hurricane as of Tuesday. The station will still be an all sports Fox affiliate, but carry more edge and attitude.

640 The Hurricane is also the new radio home for the Miami Hurricanes. The “Canes” will join a play by play lineup that features the New York Yankees, Florida Panthers, and weekly NFL games. In addition to the play by play, the station will offer top-notch talent including; Dan Patrick, Colin Cowherd, and Doug Gottlieb.

Alpha Media, West Palm Beach, SVP/Market Manager Elizabeth Hamma commented on the announcement, “640 The Hurricane is like a CAT 5 storm that will whip up the South Florida market with relevant and entertaining content for men. It’s a station designed for the passionate sports fan.”

WMEN 640 AM (7.5 KwD, 460 wattsN, DA2)

“With big brands and big names we will be the fan’s evacuation route from boring sports talk radio. 640 The Hurricane will give the sports format a much-needed edge in the market,” remarked Paul Mason, WMEN Program Director.