iHM Names Rob Whiteside Digital PD For VA/Carolina Region

iHeartMedia has announced that Rob Whiteside has been named Digital Program Director for its Virginia/Carolina Region.

Whiteside will be responsible for growing digital resources and reach for the Region’s 54 radio station brands as well as day to day digital programming for the Raleigh market. Whiteside and his team will work closely with the programming and sales departments to deliver key messages on digital platforms, including station and on-air personality websites, mobile and social media.

Rob Whiteside

“We’re thrilled to bring someone with Rob’s vast expertise to our Region,” said Dave Carwile, President of iHeartMedia’s Virginia/Carolina Region. “We’re really looking forward to Rob maximizing our digital resources, growing our digital reach and creating forward thinking strategies within our digital department.”

“Rob is an exceptional leader who has a long history of creating unparalleled digital content and websites,” said Meg Stevens, Executive Vice President of Programming for iHeartMedia’s Northeast Division. “I’m confident that his strategic plans will utilize our social platforms to extend our station brands and personalities as well as elevate our service to our listener and client customers across the Virginia/Carolina Region.”

Whiteside joins iHeartMedia’s Virginia/Carolina Region from the company’s Central Division, where he worked as the Digital Operations Director and spearheaded digital operations for 55 markets. His experience with iHeartMedia also includes serving as Digital Operations Director – Regional Markets and Director of Internet Marketing and Promotions and Promotions Director for iHeartMedia Raleigh. Whiteside has also worked as National Sales Coordinator/Graphic Designer for Capstar Broadcasting and as Director of Operations for SFX Radio.

“I’m really excited to return to where I got my start,” said Whiteside. “I grew up in Richmond, went to school in the Carolinas and have been proud to call Raleigh home for more than two decades. We have some amazing brands across the Virginia/Carolina Region, and I’m looking forward to working with all of them to help continue the growth for our digital channels.”