Super Bowl Radio Row A Show Within Itself

Thousands of reporters have converged on Houston for the week to cover the Super Bowl, and the accompanying hysteria.

That media spectacle is on full display inside the George R. Brown Convention during Radio Row, reports KHOU-TV11.

"This event has just exploded," explained longtime radio host Mike Francesa. "This is sports on steroids."

Francesa has watched coverage of the event grow over the past three decades.




"We used to go to the Super Bowl and take the 'Mike and the Mad Dog Show' there, and be the only station there. We didn't even notice other stations showing up for three or four years," Francesa said. "The first year I remember there being even a little bit of a radio row was out in L.A. for Dallas-Buffalo. And after that, more and more stations, as sports radio started to grow."

He said he couldn't believe how much the coverage has grown over the years.

"It's gotten crazy. I mean, it really has. It's really almost like a trade show now, or a convention. That's what I always tell people. The Super Bowl is now a convention or a trade show, and then on the weekend, it's a football game," said Francesa, adding that many who come to Houston for the Super Bowl don't make it to the game.