Gen Media Partners has announced its newest exclusive national ad sales partnership with Galaxy Communications, the fourteen-station central New York group run by President and Chief Executive Officer Ed Levine.
The announcement was made by Kevin Garrity, Chief Executive Officer of Gen Media Partners.
“We are delighted to welcome Ed and Galaxy Communications to Gen Media Partners,” Garrity said.
“Ed’s team is known for creatively utilizing all of their assets to connect advertisers with loyal listeners. Our independent position in national representation allows us to super-serve Ed’s stations, working in partnership with his team to bring robust opportunities to national agencies and brands.”
“We are very pleased to move Galaxy's national business to the leading independent rep firm in radio,” Levine stated. “I will sleep better at night knowing that I'm not relying on my direct competitor to oversee my national business any longer. Gen Media‘s independent standing aligns with Galaxy’s, and their experienced team knows how to increase national revenue for the independent broadcaster.
“Kevin’s background at dedicated rep firms has given him a perspective on national that aligns with the needs of independent broadcasters. With Kevin, we can create or own destiny.”
No comments:
Post a Comment