Presidential Campaigns Mean Big Bucks For Some Radio

Despite all the hype about this year's campaign being a turning point for digital ad dollars, it's still a very good time to be a traditional broadcast media owner... in certain markets, according to Ad Age.

Ad Age in collaboration with Kantar Media’s campaign Media Analysis Group places five iHeartMedia stations in the list of top ten billers.

The windfall has been considerably less for radio stations than TV stations, but the cumulative total spent on radio to date (from April 5, 2015 through Nov. 7, 2016, including advance bookings) during this presidential campaign -- $37.7 million -- suggests that the various campaigns still have considerable faith in the get-out-the-vote power of radio advertising.