L-A Radio: KSPN, KSWD Score NFL LA Rams Deal

The Los Angeles Rams announced Monday a five-year agreement with KSPN 710 AM, which will serve as the Rams’ official home and flagship radio partner. The agreement covers pre-season, regular-season, and post-season games, with extensive pre and post-game shows, producing an eight-hour game-day broadcast. The Rams have also reached a multi-year agreement with Entercom’s The KSWD Sound 100.3 FM, who will simulcast game-day broadcasts and serve as the Rams’ official FM home.

“We look forward to reaching football fans across the Los Angeles community through our partnership with ESPNLA 710 and The Sound 100.3,” said Kevin Demoff, Los Angeles Rams chief operating officer. “Both stations have a strong connection to their audience and we welcome the opportunity to provide their listeners with exclusive game-day programming, unique daily insight, and access to our team throughout the year.”

Highlights of the agreement includes Eight-hour broadcast for every game plus:

• Three-hour pre-game show
• Two-hour post-game show
• One-hour weekly Coach’s Show with Jeff Fisher, Mondays at 7 p.m. PT during the season
• One-hour game preview show Thursdays at 7 p.m. PT during the season
• Weekly segments with head coach Jeff Fisher and star Rams players
• Daily “Rams Report”

KSPN 710 AM (50 KwD, 10 KwN

Scott McCarthy, vice president and general manager, ESPNLA, added, “Like all Southern California sports fans, we at ESPNLA are thrilled that the Rams have come home. The Rams are a world-class franchise, and we look forward to working with them to bring their exciting games to Rams fans across the Southland. Adding compelling Rams programming to our market-leading lineup of on-air talent and our fantastic existing relationships with the Los Angeles Lakers, USC and Los Angeles Angels of Anaheim really elevates ESPNLA to the next level.”

As part of the flagship agreement, ESPNLA will be responsible for all radio production efforts and for selling virtually all of the advertising inventory in the game-day broadcasts and ancillary programming. ESPNLA will also broadcast live from all key Rams events, including every home game, training camp, and the Rams Draft Party.

ESPNLA will also build and manage an extensive Rams Radio Network, feeding game-day broadcasts to radio stations across Southern California and markets beyond.

Game-day broadcasts will be simulcast on Entercom’s The Sound 100.3FM, the leading classic-rock music station in Southern California with a powerful signal covering Los Angeles and Orange County.  The Sound 100.3 FM will also create exclusive Rams programming, including regular segments on the popular “Mark in the Morning” show.