Last week, top marketing and sales executives across the U.S. convened for the annual Association of National Advertisers Masters of Marketing Conference in Orlando, Florida-- and the U.S. radio industry turned out in full force.
With over 3,000 attendees, including top CMO's and Brand Managers, ANA Masters of Marketing is, without a doubt, the "Super Bowl" of marketing.
Pierre Bouvard, Chief Marketing Officer of Cumulus and Westwood One, shares his 10 key takeaways from ANA Masters of Marketing Conference in a new blog post.
Bouvard's 10 top takeaways expand on the following themes:
1) Marketing disruption and six industry advancements.
2) Five advertiser red flags.
3) Small advertiser? Take risks!
4) Use music for "memory lane marketing".
5) Radio showed up!
6) Focus on the APT - the "age people think" - not demographics.
7) "Old people are a growth market."
8) Use adventurous consumers and disrupt with love.
9) Walk in your customer's shoes.
10) Agencies need to reinvent - diversity is key.
Bouvard writes: “Disruption is on the minds of marketers, who brought fresh insights on the challenges and opportunities ahead. It was inspiring and heartening to have radio show up and be a huge part of the discussion.”
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