Cumulus, AudioBoom Partner For Podcasting Deal

Cumulus Media Holdings, Inc. and Audioboom Group plc announce a strategic partnership whereby Audioboom’s fully featured SaaS platform will provide on-demand creative, hosting, broadcasting and advertising tools for the entire Cumulus and Westwood One radio network, encompassing over 450 stations, over 100 nationally syndicated shows and over 240 million unique listeners.

The Audioboom platform will be used by Cumulus to embed content across its networks’ websites and mobile apps, offering listen-again, on-demand and bespoke podcasts and to create clips that can be distributed via Audioboom’s embeddable players, social media integration (Twitter and Facebook), and RSS feeds into third party audio platforms.

In addition, Audioboom has appointed Westwood One as its exclusive sales representation agent for the monetization of this digital content through the sale of pre- and post-roll video, audio and display advertising, as well as ‘in-read’ native advertising for podcasts.