Entercom Appoints Carlos Lamadrid To New Position

Carlos Lamadrid

Entercom Communications announced today that Carlos Lamadrid has been appointed as Entercom’s new Vice President of National Sales and Strategic Partnerships. Lamadrid will report to Weezie Kramer, Entercom’s Station Group President.

“We are thrilled to have someone of Carlos’s experience join our team,” said Weezie Kramer, Entercom Station Group President. “His sales, business, and marketing acumen are market tested and will help us elevate the conversation with our customers.”

In this newly created position, Lamadrid will concentrate on increasing revenue in the company’s national sales channel as well as developing integrated partnerships with leading national advertisers.

“I am delighted to join Entercom’s national sales team,” said Carlos Lamadrid. “There are unprecedented opportunities for advertisers to engage with their customers. Radio is thriving in a digital world. Reaching over 90 percent of the population in real time, radio delivers proven results for advertisers. This is an exciting time in radio broadcasting and to be part of Entercom’s sales leadership team.”

Carlos Lamadrid was, until recently, the Senior Vice President of TC Media where he reported to the company president and oversaw 18 magazines, TV/multiplatform media, licensing, and branding.