Tri-Cities WA Radio: Jacobs Launches Smooth Jazz

Jacobs Radio Programming has launched the Smooth Jazz Network  format on its KWDR 93.5 FM  in Royal City, WA. and simulcast on Translator K272ED (102.3 FM) in Kennewick, WA.

Jeff Jacobs stated, "Radio listeners have missed jazz on the radio," he said. "This is a station that will serve the educated, mature, affluent and professional adult between the ages of 45 and 75 who enjoys and can afford the finer things in life."

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KWDR 93.5 FM (210watts) 60dBu Coverage

Smooth Jazz Network President Allen Kepler said, "We are thrilled to bring the Smooth Jazz Network to o the Tri-Cities.  Having developed the Smooth Jazz format since the late '80s, we have experienced many successes and numerous challenges, and we continue to hear the outcry from supporters of the format and adult radio consumers. The audience of the region has some of the most avid supporters we've seen of any radio format and we are thrilled to assist Jeff and his team fill a void for this quality format. The Smooth Jazz format provides an excellent lane for broadcasters who truly want to see a unique position in the market -- adult upscale, intelligent listeners who have otherwise been abandoned by radio."