Cable TV and Madison Avenue appear to have lost that loving feeling.
Upfront ad dollars targeted to cable TV have declined for the 2014-15 season, cable groups and insiders are whispering.
NBC is the lone broadcast network to see a lift from the 2013-14 season, as even cable sales drop for the first time since the recession.
Both broadcast and cable networks collectively have dropped for the first time since the recession-stifled 2009-10 season, according to The Hollywood Reporter.
Total primetime commitments are down 6.2 percent compared with last season to $18.13 billion, according to consulting firm Media Dynamics Inc.
Broadcast fared the worst, down 7.7 percent, while cable fell 4.7 percent. For cable, that marks the first drop after a four-year growth spurt. Still, CPMs (cost-per-thousand viewers) are increasing -- as much as 8 percent for NBC, which was No. 1 last season in the 18-to-49 demo and has the Super Bowl in 2015. NBC is the only network to not post a loss this selling season, booking $2.52 billion in commitments — a 12 percent jump from the prior year.
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