Nielsen Catalina Solutions, the media and consumer data company that links what consumers watch, see and hear with what they buy, is entering a new phase of growth five years after its launch, according to
cincinnati.com.
The Downtown Cincinnati-based company, a joint venture between Nielsen Co. and Catalina Marketing Corp., has grown from 20 to 130 employees since forming in 2009. The company, which also has offices in Chicago, New York and Tampa, has roughly 30 employees in Cincinnati, and CEO Mike Nazzaro is looking to add more salespeople, analysts and consultants at its Vine Street headquarters.
"We're still in scale mode. We're still scratching the surface," Nazzaro said. "We want to maintain or grow our fair share of the market, and we'll be in hyper-growth mode. We'll have to build the organization in a way that can handle that."
Nazzaro said revenue has tripled over the past two years, and that the company is "very profitable." It does not share financials.
Nielsen Catalina Solutions matches Nielsen media data with Catalina frequent shopper card data from more than 70 million households through a third party that connects the records. The households remain anonymous.
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