Ronald McDonald Loves Taco Bell's Breakfast

The Mexican food chain located a slew of actual Ronald McDonalds and got them to proclaim their love for the breakfast menu in its ads, according to Ad Age.

 And the fast feeder clearly isn't clowning around: Taco Bell says the marketing campaign will be the biggest in its 50-plus year history.

The TV spots central to the campaign are a blatant poke at McDonald's, the biggest player in breakfast by a wide margin, without an actual mention of the category kingpin. "It's not surprising these guys are loving Taco Bell's new Waffle Taco," says the voice-over in one ad. "What is surprising is who they are." Then the Ronald McDonalds introduce themselves.