The markets where Millennials are most highly concentrated reflect their desire to live in more socially conscious, creative environments.
According to Nielsen, Austin, Texas has the highest concentration of this group—almost 1.2 times the national average—and fits the Millennial ideal, combining urban convenience with an exciting art and music scene. Within Austin, most Millennials are found near the city core and less in the suburban and rural areas.
With the exception of Washington D.C., the top markets for Millennials are in the western portion of the country, unlike their Boomer counterparts who are mostly highly concentrated on the East Coast.
And the growing young population in the Western U.S. will affect demand in these areas.
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