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| Scott Shannon |
With the addition of Scott Shannon
starting Monday, WCBS-FM is banking on his familiarity with New
Yorkers who grew-up during the '80s. Then, of course, Shannon
launched Top 40 giant WHTZ Z100. He also introduced the ensemble
Morning Zoo show concept.
Those who came of age during that era
are now in their 40s and 50s, the target demo for CBS-FM which is
relying less on 60s music and emphasizing of of the 80s. Sales
obviously is hoping the Scott Shannon name carries some weight with
the advertising community.
The Shannon addition is also causing to
market watchers to wonder what happens now to Cumulus' True Oldies
Channel, which is still voiced by Shannon. The format airs on NYC on
WPLJ-HD2 and the Scott Fysbush's NERW wonder if TOC would end-up on
101.1 FM HD-2.
Also on many minds how involved would
Shannon become involved with programming on CBS-FM. Will he be
content to handle just mornings? Did Jim Ryan just hire his replacement?
Stay tuned.
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