Cable networks had strong advertising sales growth at 21st-Century Fox in the fourth quarter of 2013 -- with its broadcasting TV ad revenue only up slightly, according to Media Daily News.
Domestic advertising was up 7% for Fox’s cable networks, in part driven by double-digit percentage gains at FX Networks and its national and regional sports networks, as a result of viewership increases at Fox’s new FXX and Fox Sports 1 network.
Broadcasting advertising revenue registered a small uptick. All this was pulled back by lower political advertising spending at Fox’s TV stations and general lower entertainment ratings at the Fox Television Network, specifically from lower ratings at “X Factor.”
On the plus side, the higher levels were largely due to National Football League and Major League Baseball programming ratings gains.
Revenue from cable network programming grew 14% to $2.97 billion -- this includes a 15% higher boost in domestic affiliate revenue. Broadcasting revenue was 6% higher to $1.63 billion -- including a 6% gain in retransmission revenue. Operating profit continued to grow with its cable networks, up 2%, while broadcasting operating profit dipped 11% to $218 million.
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