Chicago Radio: Cumulus LMAs Merlin's WLUP, WIQI

Media Confidential has confirmed a deal between Cumulus Media and Randy Michaels' Merlin Media.

Cumulus has immediately increased its footprint in the Chicago market by taking over operations of two Chicago radio stations through an LMA with an option to buy WLUP-FM 97.9 The Loop and WIQI 101.1 FM, as well as the alternative rock format currently on WKQX-LP 87.7 FM.  Further terms of the agreement with Merlin Media were not disclosed.

Cumulus currently owns N/T WLS 890 AM and WLS-FM 94.7 FM.  The move results in Merlin Media's Randy Michaels exit from radio..for now.

Cumulus Co-COO John Dickey says, "These two legendary radio brands will be a welcome addition to the two legendary radio brands we already own in CHICAGO."

John Dickey

"WLUP will not be changing formats and we will improve on that product as well," Dickey added. "We will migrate WKQX from 87.7 to 101.1 next week and return it to Alternative, dropping '90s, 2K & TODAY'. We will simulcast it for a month.

"The support for Alternative in that market is huge and these are fabulous signals in the market -- and these two acquisitions will improve our situation with the Rock format and present a great opportunity.  That puts Cumulus in a pretty significant place with a Rock presence in that market and nationally too.  Yes, it could lend itself to a national Rock brand.  That and Sports go hand in hand."

Dickey added,  "We're not taking NASH FM to Chicago, at this time."

WIQI 101.1 FM, WLUP 97.9 FM 54dBu Coverage Area