Phoeniz Radio: Rimshots KMVA, KEXX Merging Programming

Two Phoenix, AZ rimshot signals are merging programming to simuklcast as Hot 97.5 / 103.9 Trending Radio.

Hot AC KEXX My 103.9 FM licensed to Gilbert, AZ is owned by Riviera Broadcasting and Hot AC KMVA Hot 97.5 FM licensed to Dewey-Humbolt, AZ is owned by Trumper Communications.

The new FM simulcast is scheduled to begin at January 1, 2014.

KMVA 97.5 FM 60dBu Coverage

“I am beyond excited by this merger,” Trmper Communications CEO Jeff Trumper said. “By combining resources, we are able to extend the reach of the Hot radio brand and give our audience more of what it wants. We’ll be serving the hottest trends in music along with hip and engaging lifestyle events that will appeal to music fans, foodies, fashionistas, and families. We are confident our listening audience will be energized by this change and will feel an even stronger connection to this newly-combined station.”

KEXX 103.9 FM 60dBu Coverage

 “We’re excited to merge these two terrific brands,” Riviera COO Jose Rodiles said. “This newly-created mega station will not only benefit the Phoenix radio audience but will also bring tremendous value to the advertising community. With a focus on ‘live and local’, Hot 97.5/103.9 Trending Radio will engage listeners with the hottest music and trends not only from around the country but also right here in the Valley.”