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| Erica Farber |
The Radio Advertising Bureau (RAB) and the National
Association of Broadcasters (NAB) have announced today that executives from
State Farm and OMD will participate in a Q&A at the 2013 Radio Show
Advertiser Luncheon.
State Farm is one of the country's leading broadcast
advertisers. The event, sponsored by Katz Media Group, will be held on
September 18 at the Rosen Shingle Creek in Orlando .
RAB President and CEO Erica Farber will moderate a
discussion with Tim Van Hoof, assistant vice president of marketing, State Farm
and Sumeet Kanwar, managing director, Midwest & Strategy for OMD, State
Farm's media planning and buying agency partner.
State Farm, a Fortune 50 Company and one of the top ten
radio advertisers of 2012, increased its radio advertising spend by 20 percent
in the first half of 2013 and by 32 percent in Q2 2013. Van Hoof and his OMD
agency partner, Kanwar, will address why they and other advertisers leverage
the power of radio.
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