Its already high ratings bolstered by a Bruins run to the
Stanley Cup Finals, WBZ-FM 98.5 theSports Hub posted some staggering numbers in the spring to finish first overall
in the three-month radio ratings period for the third straight book.
According to boston.com, the CBS Radio-owned station was
tops in the men 25-54 demographic during the spring with a 10.2 share. That
accounts for the period from March 28 to June 19.
The Sports Hub, the flagship station of the Bruins, finished
first overall by a significant margin. Classic Rocker WZLX 100.7 FM – also owned by CBS Radio – tied Alternative WBOS 92.9 FM for second at 6.6.
In morning drive (6-10 a.m), The Sports Hub's Toucher and
Rich' program ran away with the top spot with a 13.4 share. WEEI's Dennis and
Callahan was fifth with a 6.0, though it did see an uptick to 7.0 in June.
WEEI 850-AM, which is now ESPN Radio, was tied for 23d
with a 0.7 share. WUFC 1510-AM, which carries NBC Sports Radio programming, was
not listed on the Arbitron ratings.
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