Consider: the top 20 companies in the United States
ranked by market capitalization include no media companies. But according to
figures assembled for The New York Times by Equilar, which compiles data on
executive compensation, media companies employ seven of the top 20 highest paid
chief executives.
Carr’s story points out margins in the media business can be
spectacular when things are going well — operating income at CBS for 2012 was
$2.98 billion — which explains in part why the chief executive at Kraft, which
is about the same size as CBS and had net earnings of $1.64 billion, makes $6.8
million, not $60 million like Mr. Moonves. Making cheese is fine, but running a
media outfit that sells cheese through commercials is where the money is.
Clearly, the market had a crush on media stocks last year.
The stock price of CBS rose 42 percent in 2012.
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