In one of the most clever and witty marketing campaigns in recent memory, Chicagoradioand media.com reports Chicago Public Media's WBEZ-FM 91.1 will be asking its listeners to make more listeners.
In what is being called the "2032 Membership Drive," the station wants its supporters to "Go Make Babies" to create the next generation of listeners.
On this Friday, February 1st, WBEZ-FM will unveil its first
new marketing campaign in ten years. Chicago Public Media hired local agency Xi
Chicago, a digital marketing division of the Proximity Worldwide/BBDO network,
to come up with a creative new advertising campaign.
With tongue planted firmly in cheek, the new marketing
campaign asks "interesting" people to make a love connection with
other interesting people, thus creating a new batch of interesting newborns,
who will grow up to be interesting people themselves.
Calling WBEZ-FM "Radio for the Curious Class," the
ad campaign will ask people to visit the website GoMakeBabies.com, which leads
to a Facebook page and app. There, visitors can take an "Interesting
Assessment." That "test" will then provide links to current WBEZ-FM
content based on their tastes, as well as trying to connect them with others
who share similar tastes. The Facebook app also allows people to upload
pictures of their interesting child/future listener. For doing so, the person
posting the picture can receive a baby onesie with the words "Future
Curious Class Member" on it.
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