On Thursday they were cut after 20 months as morning
personalities on CBS Radio classic hits WJMK-FM (104.3), the station they
helped kick off as K-Hits in 2011. They declined to go on the air for a final
show Friday, but will be paid through the remainder of their two-year
contracts, which expire in March.
Asked why they chose not to bid farewell to their audience,
Volkman told Robert Feder at timeoutchicago.com: “Who’s really listening? That
was part of the problem. I can say goodbye on social media to a lot more people
than we were getting there.” Later he tweeted: “When Jobo & I were taken
off @B96Mornings in 2008 Twitter was in its infancy. Today? OMFG! I'm grateful for
unlimited data on this phone!”
In the latest Arbitron Portable People Meter survey, Eddie
& Jobo were tied for 20th place in mornings with a 2.1 percent share of
listeners between 25 and 54, the station’s target demographic. Overall, K-Hits
ranked 18th with a 2.5 share.
In addition to underperforming ratings, program director
Todd Cavanah cited the duo’s incompatibility with the station’s format. “Eddie
and Jobo have a great style, and they really helped us launch the radio station
and get us on the map,” he said. “But the match of Eddie and Jobo with this
music is not a good fit. It’s hard to perceive Eddie and Jobo playing the
Beatles. It doesn’t fit with who they are.”
No comments:
Post a Comment