The new '60s rock 'n' roll format for KYNO (AM 1430)
scheduled to launch in mid-November is a return to the musical roots of the
radio station according to Rick Bentley at The Fresno Bee.
Launching the format will complete the recent moves by Fat
Dawgs Broadcasting and JSA Broadcasting that included the shift of the sports
programming off of KFIG at AM 1430 to the 50,000-watt 940 AM.
Those of you who have lived in Fresno since the '60s will
recognize the KYNO format. The local radio station, which launched in 1957,
became the highest-rated station in Fresno with its new Top-40 programming
known as "Boss Radio."
"Before 1962, before the British invasion, radio was a
sleepy sort of thing playing songs by people like Perry Como. With the
introduction of the British invasion, something different needed to be
done," says KYNO owner John Ostlund.
Bill Drake, program director at KYNO 50 years ago, and owner
Gene Chenault came up with the idea of taking the 40 hottest songs of the day
and playing them repeatedly with limited commercials. Fresno was the testing
ground for the format that became so successful, it was adopted at radio
stations across the country.
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