Women's Study: The Good, Bad, No Ugly For Radio

Alan Burns Thursday presented the first of four Thursday webinars with results of his latest study of Women and Radio, specifically those who listen to AC and CHR.

According to Burns, here's the good: women's attitudes towards radio is positive. The Bad:   "Less Love" for radio among younger listeners.  The No Ugly: Research shows wireless broadband in cars isn't going to kill radio, but could affect TSL.  According to the study, about 2% of women have internet access in their cars, but when it comes to listening to radio, they are staying local, at least for now.

Burns cites local radio's energy, excitement and local information as the reasons women are listening locally.

More findings: wareness and usage of radio digital ventures like HD Radio and iHeartRadio lagged...only 2% of women respondents have used iHeartRadio..just 1.4% have listened to HD Radio. The study says “comprehension of HD Radio is low”, despite the marketing.

The second of Burns' webinars is Thursday, July 28. More information and registration here.