Report: CBS To Recruit Morning Joe And Mika

With the morning show landscape in flux, Colby Hall at Mediaite has learned that another big move may be in the works, this one at CBS.

Chris Licht, the well respected executive producer of MSNBC’s buzzy Morning Joe program is likely to announce that he is leaving the show to take the top spot on CBS’s struggling Early Show. While last we heard the deal was not finalized, our sources indicate it is “very close.”

But according to Hall, Mediaite is also being told that CBS has a bigger prize in mind with that possible hire, wooing Joe Scarborough and Mika Brzezinski to come host that show when their contracts are up within the year.

That would be an interesting albeit risky move since despite the incredible buzz that show gets among movers and shakers, its national audience is still puny even compared to CBS’ current programming. But at this point, it seems CBS will try anything to resuscitate that perennially third place and buzzless show.

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