Trib Total Media is launching SportsTalk on Trib Live Radio on its website, www.triblive.com. Programming will be live 9 a.m. to 5 p.m. Monday-Friday, with content looping 24 hours a day.
"Five years from now, Internet radio will be the predominant leader in radio," said Jennifer Bertetto, Trib Total Media vice president and chief operating officer.
From 9 a.m. to noon, hosts are Chris Mack and former Penguins player Rick Tocchet. From noon to 1 p.m., John Steigerwald will be talking all things sports. From 1 to 5 p.m., Ken Laird, former Steelers player Deshea Townsend and former Pitt basketball player Julius Page are hosts.
Steigerwald said his show will be "sports talk for regular human beings."
Trib Total Media is partners with several sports teams, including the Penguins, Pirates, Pitt and Duquesne.
A fully-equipped studio has been built on the sixth floor of the D.L. Clark building on the North Side, home to the Pittsburgh Tribune-Review.
Bertetto said while the online radio program is launching with sports, future programs could be planned. The goal is to eventually expand to 24 hours of live material, Bertetto said.
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