Online ad spending will grow 13.9% to $25.8 billion for the full year in 2010, while advertisers are expected to spend just $22.78 billion on print newspaper ads this year, down 8.2% from 2009, eMarketer estimates.
Read more here.
Monday, December 20, 2010
The Web Passes Newspapers in Ad Spending
Advertisers will spend more on internet ads in 2010 than newspaper ads for the first time, according to new estimates by eMarketer, according to a posting by Clark Fredricksen.
Online ad spending will grow 13.9% to $25.8 billion for the full year in 2010, while advertisers are expected to spend just $22.78 billion on print newspaper ads this year, down 8.2% from 2009, eMarketer estimates.
Total newspaper ad revenues from print and online ads are expected to hit $25.7 billion this year, still shy of the $25.8 billion advertisers will spend on internet ads.
Read more here.
Online ad spending will grow 13.9% to $25.8 billion for the full year in 2010, while advertisers are expected to spend just $22.78 billion on print newspaper ads this year, down 8.2% from 2009, eMarketer estimates.
Read more here.
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