The change, scheduled to take place during the second half of 2011, is aimed at building an audience of paid subscribers online, a strategy that newspapers across the country increasingly are moving towards. With this approach, the company also aims to maintain high traffic to Boston.com, one of the nation’s largest regional news sites and a site that generates revenue from advertising.
Boston.com will continue its focus on being a "one-stop source for all things Boston" that offers breaking news, sports, and weather, from a variety of sources, as well as classified advertising, social networking, and information about travel, restaurants and entertainment, Globe officials said. Boston.com's audience will have limited access to journalism that appears in the newspaper, but will have wide-ranging access to content the Globe’s newsroom produces throughout the day for the website.
BostonGlobe.com, designed to closely approximate the experience of reading the paper's print version, will contain all the stories and other content from the day's paper as well as exclusive reports, in-depth news, analysis, commentary, photos and graphics, plus video and interactive features.
Subscribers to the Globe newspaper will have access to BostonGlobe.com as part of their subscription at no additional charge. The cost of a digital-only subscription has yet to be determined.
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