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| The Nationals: World Champs |
AdAge reports the ratings spike brought the full series average to 13.9 million linear TV viewers and an 8.1 rating, while generating north of $400 million in total ad sales revenue for Fox.
Along with being the series’ biggest draw, Game 7 was also the youngest-skewing broadcast, with Fox reaching an audience with a median age of 55.3 years. Over the course of the seven games, Fox’s median age was 56.9 years, up a smidgen vs. last season’s 56.2. Baseball draws a decidedly older crowd than the other marquee sporting events; for example, CBS’s coverage of Super Bowl LIII posted a median age of 47 years, while the 2019 NBA Finals on ABC delivered a series average of 47.4 years during its six-night run.
To put the Game 7 ratings deliveries in perspective, the broadcast currently stands as the sixth highest-rated program since the 2019-20 season began on Sept. 23, trailing four of Fox’s national NFL windows and the Sept. 29 installment of “Sunday Night Football,” which featured the league’s two top draws in Dallas and New Orleans.
From a historical standpoint, the 2019 World Series now ranks as the fourth lowest-rated MLB title tourney since Nielsen’s been monitoring the data; the additional 575,000 viewers per game that watched via streaming platforms and the Spanish-langue channel Fox Deportes gave this year’s set a leg up over the 2014 Giants-Royals championship, while the vanilla linear TV ratings easily surpassed the lowly 2008 and 2012 events.In terms of the dollar demo, the Nats-Astros series averaged a 3.4 rating, which works out to around 4.44 million adults 18-49. Season-to-date, the general-entertainment/non-sports program that has come anywhere near to serving up that many advertiser-coveted viewers is Fox’s own “The Masked Singer,” which through four episodes is averaging a 2.2 rating, or on the order of 2.85 million adults 18-49. Game 7 served up 7.92 million viewers from that same age range.
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