Cox Media Group (CMG) today announced the launch of Cox Analytics for Broadcast, a digital attribution service for radio. Through rich audience data and advanced targeting, this new solution helps advertisers understand the full impact of and measure the ROI of each broadcast campaign.
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| Tim Clarke |
“Cox Analytics for Broadcast leverages robust data streams to provide powerful insights to our radio advertisers – resulting in more informed, calculated marketing decisions for our clients,” said Tim Clarke, vice president, audience & content. “We’ve combined our social audiences, first-party data and advertiser schedules to better understand the consumer actions influenced by radio advertisements.”
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| Katie Reid |
Data has always been used in the broadcast industry to determine results, and by leveraging the power of social to identify these insights, CMG can tap into its massive digital audience – matching offline to online audiences. Results are collected by combing listener data with social audiences, leading to a clearly defined, hyper-specific audience for radio advertisers. These number are then generated through a dashboard, which allows advertisers to improve performance and understand what is driving their results.
“These new capabilities will transform the way our clients advertise with our radio platforms. Through Cox Analytics for Broadcast, we can measure the effectiveness of these audience segments, attribute actions taken by consumers and provide insightful research and data to reach ROI and help meet our clients’ goals,” said Katie Reid, executive director of revenue.
Cox Media Group reaches more than 15 million listeners weekly. The company’s radio division operates 60+ radio stations in six states, including Florida, Georgia, Ohio, Oklahoma, Texas and New York.
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