Branding Expert Simon Mainwaring Tops NAB Session

Simon Mainwaring

Branding expert Simon Mainwaring will headline a keynote session titled “The Future of Profit is Purpose” on the Main Stage of the 2018 NAB Show in Las Vegas on Monday, April 9. The session will focus on how companies can develop and implement purpose-driven strategy to optimize overall business results.

Mainwaring will explain the business perspective of “conscious capitalism,” which refers to companies that serve the interests of all stakeholders, from investors and employees to consumers and local communities. Separate vignettes will highlight how companies are uniquely positioning themselves to thrive in today’s crowded marketplace by operating with a distinct purpose.

Roy Spence

Following the keynote, attendees will have the opportunity to engage in a Q&A with Mainwaring and marketing and advertising executive Roy Spence during a session titled “Implementing Conscious Capitalism at Your Station.” Spence will provide in-depth information and examples of how broadcast industry professionals, specifically station management, can drive profits by capitalizing on new and pre-existing public service initiatives.

“The most successful broadcasters understand that it’s good business to ‘do good’ in the community,” said NAB Executive Vice President of Communications Dennis Wharton. “This session will reveal how the purpose-based business model can create a real and competitive edge for a range of industries.”

Simon Mainwaring is the founder and CEO of We First, a consultancy that helps develop purpose-driven brands like TOMS, Virgin, Timberland, Coca-Cola and numerous others. His book “We First: How Brands and Consumers Use Social Media to Build a Better World” is a “New York Times,” “Wall Street Journal” and Amazon bestseller. He previously worked in the creative departments for some of the world’s top advertising agencies, including Saatchi & Saatchi, Wieden & Kennedy, and Ogilvy.