With direct input from RAB’s Sales Advisory committee and the Local Market Advisory sub-committee, the RAB staff, led by Dave Casper, SVP of Digital Services, and Annette Malave, SVP of Insights, has worked tirelessly to produce a dynamic, user-friendly micro-site.
Users will find the latest in research findings and studies designed more intuitively and easier to search for key items. The enhanced site is focused on featuring the latest research and insights underscoring radio’s powerful story. The new menu is completely reframed to reflect the large library of marketing and research tools featuring the following options: facts, effectiveness, case studies, creative, tools, ad spending, and the Ask RAB feature.
“Refreshing and relaunching a website is always a heavy task, but it was time to showcase radio’s best attributes in a new and creative spotlight, and this updated micro-site does just that,” noted Erica Farber, president and CEO of the Radio Advertising Bureau. "Most importantly, all of the research and data the RAB is known for providing is still available -- radio landscape presentations, radio facts, the most current listener insights, case studies, FAQs, creative, ad spending, 10 Reasons to Advertise, etc. are all right there at RAB users’ fingertips and ready to help drive home radio’s effectiveness to clients big and small.”
The Radio Matters initiative, created to highlight and promote radio’s incredible strengths, is featured prominently on the new site, which also showcases the Radio Impact Reports blog and the newly created Radio on Main Street podcast.
With a fresh new look and functionality, Why Radio has been redesigned with today’s on-the-go sales and marketing professionals in mind. The site is now device-agnostic, allowing users the ability to access radio stats and insights in an easy-to-read format whether on a desktop, laptop or using a mobile device, including tablets and smartphones.
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