This is the first service that uses on demand functionality to make radio truly interactive, as compared to all current players which simply add on demand functionality to the music collection experience. Available now in beta on iOS and Android devices, the two new services will be fully available on mobile and desktop in January 2017.
With more than 850 radio stations in 150 markets that reach over a quarter of a billion monthly listeners across the U.S., iHeartMedia has the largest national reach of any radio or television outlet in America and is the only media company that has the assets, platform and reach to drive massive consumer awareness and introduce these two new subscription services, built around real radio, to a large new audience on a national scale.
Bob Pittman |
“10 times more Americans listen to radio every month than use a subscription service – so the debut of iHeartRadio Plus and iHeartRadio All Access powered by Napster is a unique opportunity to capture these non-music subscribers with an on demand service built around radio,” said Bob Pittman, Chairman and CEO of iHeartMedia. “Whereas the LP, CD and music downloads are the ancestors of all current on demand services, the ancestor for our new on demand offerings is broadcast radio. By combining radio’s popularity and reach with interactive on demand functionality, we have created the first fully differentiated streaming music service for consumers.”
iHeartRadio Plus, $4.99 a month, completely transforms live radio listening with the addition of:
- Replay: Giving subscribers the ability to instantly replay songs from the radio and then return to the live radio station in progress;
- Live and custom Artist Radio stations: Now equipped with a save button, allowing subscribers to instantly save songs from the radio directly to their My Music playlist for playback any time;
- Search: Search and play any song from a library of millions of tracks;
- Unlimited skips: Subscribers listening to custom Artist Radio stations will no longer have a limit on the number of songs they can skip.
This new offering is the best of all worlds, combined in one service with the ability to:
- Build subscribers’ personal music libraries: Completely create, control and curate playlists from a library of millions of tracks;
- Give subscribers total flexibility to listen to their music the way they want, when they want: With no playback cap and the ability to reorder, delete and sequence their playlist experience as well as manage unlimited playlists;
- Access offline listening: Subscribers can now enjoy offline listening and take their music and playlists with them everywhere they go, even when they don’t have a data connection.
Darren Davis |
iHeartMedia partnered with Napster to power the music technology back office behind iHeartRadio All Access. Napster brought their depth of experience in on-demand music delivery, customer billing, data and analytics and rights holders’ payments to complement the iHeartRadio-based application.
“iHeartMedia has a unique opportunity to shine a spotlight on the tremendous value premium streaming services bring to music fans, and to the music community at large,” said Mike Davis, Napster CEO. “We're honored that iHeartMedia selected the Napster platform and brand to power a great music experience for consumers, and we're excited to play a role in what will be a successful launch."
Aside from the two new subscription on-demand services, iHeartRadio will remain free.
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