Nielsen, Sun Broadcast Sign RADAR Deal

Nielsen announced Monday that Sun Broadcast Group has signed a multi-year licensing agreement for Nielsen’s RADAR (Radio’s All Dimension Audience Research) Network Ratings.

Nielsen’s RADAR is the standard currency for national network radio ratings. With the addition of Sun Broadcast Group, Nielsen now measures seven network organizations representing more than 40 sales radio networks.

RADAR-reported radio networks provide Nielsen with commercial clearance records from thousands of affiliated radio stations, which are merged with listening information from PPM panelists and Diary respondents. This added accountability allows RADAR to provide the best available forecast of a network’s audience delivery.

Jason Bailey

Sun Broadcast Group’s Sun Select Network will be reported in RADAR effective with a special tabulation in December 2015 and then be included in the full ratings software suite with the RADAR 128 release in March 2016.

“Since we opened our doors in 2008, we have taken our delivery and accountability very seriously,” noted Jason Bailey, CEO, Sun Broadcast Group. “Our entry into RADAR is just the next step in our commitment to the hard working men and women who support this great industry in hopes of making their jobs just a little bit easier.”

“We are pleased to welcome the Sun Select Network into our RADAR service,” said Matt O’Grady, Executive Vice President and Managing Director for Local Media at Nielsen. “The network radio industry has made great strides to become more accountable to its advertisers, and Nielsen RADAR is a proven solution for those marketers looking to committing ad dollars to this unique and very attractive network radio medium.”