NBCSportsRadio.com features a fresh, modern look with a
number of new features - such as programming schedules, talent bios and photos,
and a terrestrial radio station finder - plus added capabilities, including
live streaming, station streaming and social media streaming.
The NBC Sports Radio mobile app, created by Abacast,
showcases a branded home page with rotating sponsorship panels and an
integration system that syncs audio ads and rotating display ads - a feature
that will help advertisers extend their brands. Among its many features, the
mobile app also delivers programming content, Facebook and Twitter promotion,
and a station information page linking to phone request lines.
Chris Corcoran, executive vice president, general manager of
NBC Sports Radio, said, "Game on! We are pumped and ready to take the
field. When you combine our unmatched talent with our stations, our digital
assets and our social media presence, it all adds up to an amazing listening
and interactive experience for sports fans everywhere."
Rob Simmelkjaer, SVP of NBC Sports Ventures, said, "We
couldn't be more excited to be launching our 24/7 format today. In just a short
time, NBC Sports Radio has become a relevant player in the market, and we're
looking forward to continuing our growth. Today we also launch new ways for
listeners to hear our content, from our new online webpage to our mobile app.
Audio content is now consumed in more ways than ever, and we're pleased to
provide multiple touch points for listeners."
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