The Oakland, California-based company will offer 13.7 million shares for $7 to $9 each, according to a filing with the U.S. Securities and Exchange Commission. Proceeds will be used to distribute unpaid dividends and for general corporate purposes.
Pandora is pressing ahead with plans to tap the public market after professional-networking site LinkedIn Corp.’s shares more than doubled in value on their first day of trading and Yandex NV raised $1.43 billion in the world’s biggest technology IPO of the year last month. Groupon Inc., the top online-coupon provider, filed today to raise $750 million in an IPO after booking a 14-fold increase in sales and a $113.9 million net loss in the first quarter.
The $8 midpoint of Pandora’s offering range would value the company at $1.27 billion, or about 9.2 times sales. Morgan Stanley, JPMorgan Chase & Co. and Citigroup Inc. are leading the offering. The shares will trade on the New York Stock Exchange under the symbol P.
Sales more than doubled in the three months through April 30 and registered users topped 90 million, the company said in its filing. Pandora, which made about 87 percent of its revenue last year from advertising, has booked net losses every year since at least 2007 even as revenue increased 33-fold.
Advertising and subscription sales haven’t kept up with the content royalty costs that increase with usage, and that imbalance may affect future profitability, according to the prospectus.
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Also See Posting: Is Pandora's Biz Plan A Suicide Pact?
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