Omnicom Group will acquire Interpublic Group, the companies confirmed, in a deal that will create the world’s largest advertising business.
The Wall Street Journal reports a combined entity would have net revenue of more than $20 billion, based on 2023 figures for each company. The deal is expected to generate cost synergies of $750 million.
“This strategic acquisition creates significant value for both sets of shareholders by combining world-class, highly complementary data and technology platforms enabling new offerings to better serve our clients and drive growth,” Omnicom Chairman John Wren said in a statement Monday.
The merger of the world’s third and fourth-largest ad companies will usurp WPP as the industry’s biggest player and bring together some of the world’s best-known ad brands.
Omnicom and Interpublic have been behind some of history’s most iconic ads, including Apple’s “Think Different,” Mastercard’s “Priceless,” L’Oreal’s “Because I’m Worth It” and the “Got Milk” slogan for the California Milk Processor Board.
Wren will remain chairman and chief executive of Omnicom, while Phil Angelastro will continue as chief financial officer. Philippe Krakowsky and Daryl Simm will serve as co-presidents and chief operating officers of Omnicom. Three current members of Interpublic’s board, including Krakowsky, will join the board.
The combined company will retain the Omnicom name and trade under the OMC ticker on the New York Stock Exchange. The deal is expected to close in the second half of 2025.
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