The translator, when approved, will allow WTMJ to begin simulcasting at 103.3 FM as the Milwaukee Brewers wrap up their playoff run and the Green Bay Packers season heats up.
Currently licensed to Waukegan IL, W277CV is owned by Frank McCoy who has a construction permit to move the translator to Milwaukee. McCoy has filed an application with the FCC to modify the CP and move it to the Scripps tower in Milwaukee, where it would pump out 250 watts non-directional at 244 meters above average terrain. The FM translator application is the latest initiative by WTMJ to make its content universally available.
"WTMJ is 'Wisconsin's Radio Station,' providing critical 24-hour news updates, weather and traffic coverage. We continue to work at making our content available through additional platforms," said WTMJ and WKTI VP/GM Tom Langmyer. "Bringing WTMJ to the FM band improves our reach in Milwaukee's quickly developing downtown region -- and with the large percentage of FM-only listeners."
As part of its expansion, WTMJ is also serving hourly "flash briefings" on the Alexa platform along with streaming, podcasting and an HD signal on WKTI-HD2.