Study: Nearly 60% of Likely PPM Participants Listen to Radio At Work

NuVoodoo Media Services, a data-driven media marketing, programming and content intelligence provider, announces that its recent NuVoodoo Ratings Prospects Study of nearly 5,700 respondents across all PPM markets revealed that, among likely PPM participants, nearly 60% listen to radio at work – far more than the number of those who predict they wouldn’t participate in PPM.

Though residential landline penetration continues to decline, NuVoodoo’s findings point to an opportunity for radio stations to reach likely PPM participants at work for information and data capture through telemarketing to business landlines. Even among likely PPM respondents, over half listen at work on a personal device, but likely PPM respondents over-index for controlling a shared listening device at work.

Mike O’Connor, Executive Vice President, Marketing, NuVoodoo Media Services said: “There is a surprising receptivity among likely PPM participants to at-work conversations with radio stations. This enables quick gathering of information and significantly fewer calls to obtain critical data and insights than through at-home telemarketing.”

In addition, NuVoodoo’s study identified 9:00 a.m. as the best overall time for workday contests.

Leigh Jacobs, Executive Vice President, Research Analysis, NuVoodoo Media Services observes: “9 AM remains the emotional starting point for the workday. Getting a jump on a competitor may be a reason to play for the slightly lower numbers between 8 AM and 9 AM. We also see that some demos would prefer to play during the lunch hour.”

➤FOR MORE: Contact Carolyn Gilbert at: cg@nuvoodoo.com or at 888.9VooDoo (888.986.6366)